Business & Investment Consulting
Market studies for Morocco and West Africa
A market study for Morocco or West Africa measures whether a product or service can succeed in that country before any money is committed. LB&S International Link analyses market size, demand, competitors, prices, distribution channels and regulation, combining desk research with interviews of local buyers, distributors and officials.
Who it is for
- 01
Companies exploring Morocco or West Africa for the first time
- 02
Exporters choosing between several African markets
- 03
Investors validating a business plan before committing capital
- 04
Groups already in Morocco preparing their next country
Reliable data on African markets is scarce, and what exists is often out of date. Official statistics tell you how big a sector is. They rarely tell you who really buys, at what price, through which channel, and who you will be competing against on day one.
That is the gap our market studies fill. We go and ask: importers, distributors, retailers, industrial buyers, chambers of commerce and the administrations that will regulate your activity. The result is a study you can act on, written for a board that has to say yes or no.
What is included
- Industry analysis
- Size, growth and structure of your sector in the target country, with the import and production data behind it.
- Competition assessment
- Who is already there, local and foreign: their offer, prices, channels, strengths and the gaps they leave open.
- Demand and pricing
- Who buys, how they buy, what they pay and what would make them switch, tested with real buyers in the market.
- Market trends and regulation
- The regulatory, fiscal and customs framework for your products, plus the trends that will shape the market over the next five years.
How it works
Brief
We agree the questions the study must answer and the decisions it must support.
Desk research
Trade statistics, sector reports, regulation and competitor mapping.
Field research
Interviews with buyers, distributors, experts and authorities in the target country.
Recommendation
A clear go, no-go or go-differently, with the figures and the reasoning behind it.
What you receive
- A written study with an executive summary for decision makers
- Market sizing and competitor mapping
- Pricing benchmarks and channel analysis
- Regulatory and customs checklist for your products
- A presentation session with your team
Frequently asked questions
How long does a market study for Morocco take?
Most market studies take four to eight weeks, depending on the sector, the number of countries and how much field research is needed. We agree the scope and the timeline in writing before starting.
Can one study cover several West African countries?
Yes. Multi-country studies are common for the UEMOA zone, where Côte d'Ivoire, Senegal and their neighbours share a currency and a business law. We compare the countries on the same criteria so you can choose where to start.
Is a market study useful if I already have a distributor?
Often yes. A study shows whether your distributor covers the market well, what your products should sell for, and where the growth is that they may not be pursuing.
Do you work in French, English or Arabic?
All three. Interviews are run in the language of the market and the study is delivered in the language your team prefers.