Commercial Representation
Local partners and joint ventures in Morocco and West Africa
Local partnership development helps foreign companies find and work with the right Moroccan or West African partner. LB&S International Link identifies candidates, checks their background and capacity, supports the negotiation, and helps structure joint ventures, distribution agreements and industrial partnerships that protect both sides.
Who it is for
- 01
Investors who need a local partner for a regulated sector or public tender
- 02
Industrial groups seeking a joint venture for local production
- 03
Companies looking for a long-term distribution partner
- 04
Gulf and European investors co-investing with local groups
In much of Africa, the right local partner is the shortest route to the market, and the wrong one is the longest. A partner brings relationships, local knowledge and credibility that would take years to build alone.
We help you choose that partner as carefully as you would choose an acquisition, then build an agreement that aligns interests for the long term, with clear governance and a clear way out if it does not work.
What is included
- Partner selection
- A long list of candidates from our network and research, narrowed down to a vetted shortlist.
- Negotiation support
- Preparation, attendance and follow-up of negotiations, with an understanding of both cultures.
- Joint venture setup
- Structure, governance, contributions and exit terms, with your lawyers.
- Partnership follow-up
- An independent eye on the partnership once it is running.
How it works
Profile
We define the partner you need and what they must bring.
Search
We identify, contact and vet candidates.
Negotiate
We prepare and support the negotiation.
Structure
We help put in place the agreement and governance.
What you receive
- A partner profile and search criteria
- A vetted shortlist with due diligence findings
- Negotiation preparation and support
- A term sheet framework for the partnership
Frequently asked questions
How do you find a reliable partner in Morocco?
Through our network first, and research second. Every candidate is checked for reputation, financial capacity and track record before you meet them, and we tell you what we found, good and bad.
Is a joint venture required to invest in Morocco?
Generally not: most sectors are open to 100% foreign ownership. A joint venture is a choice, made when a partner brings access, licences or capabilities you would otherwise lack.
How do you handle cultural differences in negotiations?
Our team works in French, English and Arabic and knows the business cultures on both sides of the table. We prepare each side to understand the other, which avoids most misunderstandings before they happen.