Honest from the first meeting
If a market does not fit your project, we say so before you spend anything on it.
About
A consultancy built on thirty years of trade.
LB&S International Link is a market-entry and business consultancy based in Casablanca. We help foreign companies and investors succeed in Morocco, West Africa and the MENA region.
How the firm came about
LB&S International Link was founded in 2023, but its story starts much earlier. It is the result of more than three decades of work in international trade and market development.
We chose Morocco as our headquarters because it is the meeting point of Europe, Africa and the Middle East. From Casablanca, we combine market intelligence with a cross-cultural understanding that only comes from years of doing business across these regions.
We turn market challenges into opportunities, with actionable strategies for investing in Morocco and West Africa. And we act as our clients' dedicated presence in the region, handling everything needed to establish and grow their business.
Founder & CEO
Lotfi Benchekroun
Lotfi Benchekroun brings more than 30 years of hands-on experience in international trade and investment facilitation.
His career spans many ventures across Morocco and West Africa, and with them a network of business relationships and a market knowledge that cannot be read in a report. Over that time he has guided companies into more than 14 African markets, helped over 100 companies develop in new markets and launched more than 40 foreign businesses in Morocco.
- 30+
- years in international trade
- 14+
- African markets opened for clients
- 100+
- companies developed in new markets
- 40+
- foreign businesses launched in Morocco
How we work
On the ground, not on slides
Our recommendations come from people, sites and deals we know, not from desk research alone.
Your interests, our commitment
We represent you with the same commitment as your own team, and stay with you after the launch.
Français·English·العربية
Three languages, three business cultures
We work in French, English and Arabic, which lets us sit at the same table as a French industrialist, a Gulf investor and an Ivorian distributor, and make sure they understand each other.
Casablanca, our base
Have a market in mind?
The simplest way to start is a WhatsApp message. Tell us your market and your sector, and we will take it from there, in French, English or Arabic.
FrançaisEnglishالعربية