Business & Investment Consulting
Investment strategy for Morocco and Africa
An investment strategy for Morocco or Africa defines where to invest, through which entry model and on what timeline. LB&S International Link helps foreign investors identify opportunities, compare acquisition, greenfield, joint venture and partnership models, map the applicable incentives and build a phased growth plan for the region.
Who it is for
- 01
Corporate investors expanding into North and West Africa
- 02
Family offices and funds from Europe and the Gulf
- 03
Industrial groups looking for a near-shore production base
- 04
Entrepreneurs planning a regional business from Morocco
Investing in a new region means making a few large decisions under uncertainty: which country first, which city, build or buy, alone or with a partner, how much capital and how fast. Get those right and the rest is execution.
We help investors make those decisions with a clear view of the opportunities, of the incentives on offer, including those of Morocco's 2022 Investment Charter, and of how a first investment in Morocco can become the platform for a regional presence.
What is included
- Strategic planning
- Your objectives, constraints and risk appetite translated into a regional investment thesis with clear priorities.
- Investment opportunities
- Sourcing and screening of targets, sites, projects and partners that match your thesis.
- Entry model
- A comparison of greenfield, acquisition, joint venture, licensing and distribution models for your case.
- Growth strategies
- A phased roadmap from first investment to regional platform, with milestones and capital needs.
How it works
Thesis
We define what a good investment looks like for you, in figures.
Screening
Countries, sectors and opportunities are screened against that thesis.
Structuring
Entry model, legal structure, incentives and financing are compared.
Roadmap
A phased plan your board can approve, with the next concrete steps.
What you receive
- An investment thesis for the region
- A shortlist of screened opportunities
- Comparison of entry models and structures
- Overview of applicable incentives and support schemes
- A phased roadmap with capital requirements
Frequently asked questions
What incentives are available to foreign investors in Morocco?
Morocco's Investment Charter, adopted in 2022, provides support for eligible projects based on criteria such as job creation, location in priority provinces and priority sectors. Industrial acceleration zones also offer specific advantages. We check which schemes apply to your project and help you apply.
Should I invest in Morocco or directly in West Africa?
It depends on your sector and your target customers. Many investors start in Morocco for its infrastructure and stability, then serve West Africa from there. Others go straight to Côte d'Ivoire or Senegal when the opportunity is local. We compare both routes for your case.
Can you help find companies to acquire?
Yes. We identify and approach potential targets through our network, then coordinate due diligence with your advisers.
Do you work with investors from the Gulf?
Yes. We work in Arabic, French and English and regularly help Gulf and MENA investors structure their entry into Morocco and West Africa.