Commercial Representation
Business development and distribution in Morocco and Africa
Business development in Morocco and West Africa means finding the customers, distributors and channels that turn a market entry into revenue. LB&S International Link builds the sales strategy, identifies and approaches distributors and key accounts, organises meetings, and follows the first contracts through to repeat business.
Who it is for
- 01
Exporters looking for distributors in Morocco or West Africa
- 02
Companies with a local entity that needs its first customers
- 03
Brands entering retail in North and West Africa
- 04
Industrial suppliers targeting large local buyers
Being registered in a country is not the same as selling there. In our markets, commercial relationships are built in person, over time, and often through introductions.
We bring those introductions. We know the importers, distributors, retail chains and industrial buyers in our markets, and we know how to present your offer so it is taken seriously from the first meeting.
What is included
- Sales strategy
- Target segments, value proposition, pricing and channel strategy for each market.
- Distribution networks
- Identification, selection and negotiation with distributors, agents and wholesalers.
- Market expansion
- New regions, new segments and new countries once the first market is working.
- Key account prospecting
- Meetings with large buyers, retail chains, industrial groups and public buyers.
How it works
Target
We define the customers and channels that matter most.
Approach
We introduce your company and organise the meetings.
Negotiate
We support you through offers, terms and contracts.
Grow
We follow up accounts and develop new ones.
What you receive
- A sales and channel strategy per market
- A qualified list of distributors and key accounts
- A programme of meetings, attended with you
- Support in negotiating the first agreements
- Regular reporting on pipeline and results
Frequently asked questions
How do I find a distributor in Morocco?
We start from your target customers, identify the distributors who already reach them, check their reputation and capacity, and organise meetings with a shortlist. We then help you negotiate terms such as exclusivity, targets and payment.
Should I give a distributor exclusivity?
Only with clear targets and a review period. Exclusivity can motivate a good distributor, but it can also block you for years with the wrong one. We help you structure it.
Can you attend meetings on my behalf?
Yes. We can represent you in meetings and trade fairs, or accompany your team. Most clients do a mix of both.