Markets
Doing business in Morocco
33.57° N · 7.59° W
Morocco is a North African kingdom of about 37 million people and one of the most open economies in Africa. It has free-trade agreements with the European Union, the United States and Arab partners, the Tanger Med port complex, and a 2022 Investment Charter that supports foreign investment, making it a common base for companies serving Africa and Europe.
Key facts
- Population
- About 36.8 million (2024 census)
- Currency
- Moroccan dirham (MAD)
- Economic capital
- Casablanca
- Free-trade agreements
- EU (2000), USA (2006), UK (2021), Agadir Agreement, AfCFTA
- Investment framework
- Investment Charter (2022), Regional Investment Centres (CRI)
- Upcoming
- Co-host of the 2030 FIFA World Cup with Spain and Portugal
For a foreign company, Morocco offers a rare combination: European-standard infrastructure, competitive costs, a young and multilingual workforce, and a stable environment for long-term investment. Casablanca is the economic capital, Rabat the administrative capital, and Tangier the industrial and logistics hub facing Europe.
Morocco is also where our clients' African journeys usually begin. Moroccan banks, insurers and telecom operators are established across West Africa, and Royal Air Maroc connects Casablanca to most of the region's capitals.
Sectors with momentum
- Automotive and aerospace
- Renault in Tangier and Stellantis in Kenitra anchor an automotive industry that is now Morocco's leading export sector, alongside a growing aerospace cluster near Casablanca.
- Renewable energy and green industry
- Large solar and wind programmes, including the Noor Ouarzazate complex, and emerging projects in green hydrogen and its derivatives.
- Agrifood and agriculture
- Fruit, vegetables and processed foods for European and African markets, with strong demand for technology, irrigation and processing.
- Infrastructure, tourism and services
- Stadiums, transport and hotels ahead of the 2030 World Cup, plus a mature offshoring and business-services sector.
How we help here
Study and decide
Market studies and investment strategy for your sector in Morocco.
Set up
Company registration, bank, compliance and premises, through the right Regional Investment Centre.
Sell and grow
Distributors, key accounts and partners, then expansion into West Africa.
Frequently asked questions
Is Morocco a good country to invest in?
For many sectors, yes. Morocco combines political stability, free-trade access to Europe, the US and Africa, modern ports and motorways, and investment incentives under its 2022 Investment Charter. As anywhere, the opportunity depends on the sector, which is why we start with a market study.
Where should a foreign company set up in Morocco?
Casablanca for services, finance and headquarters; Tangier and Kenitra for export-oriented industry; Rabat for institutions; Marrakech and Agadir for tourism and agrifood. Industrial acceleration zones offer specific advantages for exporters.
Who handles company registration in Morocco?
The Regional Investment Centres (CRI) are the main entry point for investors and company creation in each region. AMDIE, the national investment and export agency, promotes Morocco abroad and supports larger investors.