Geographic coverage
Local insight, regional reach
We know Morocco and West Africa from years on the ground, not from reports: the regulations, the unwritten customs, and who to talk to.
Casablanca · Morocco · West Africa · MENA
Your bridge into Morocco, Africa and the Middle East.
LB&S International Link helps foreign companies and investors enter, set up and grow in Morocco, West Africa and the wider MENA region. Thirty years of trade experience, run from Casablanca.
Trade corridors
Four routes in, one gateway.
Most of our clients arrive by one of four corridors. Morocco sits where they cross: 14 km from Europe, connected to the Gulf, and the natural door to French-speaking West Africa.
- 01
Europe
Morocco
French, Spanish and wider European companies setting up near-shore production, sourcing and distribution, one short crossing from home.
- 02
Gulf & MENA
Africa
Investors from the Gulf and the Middle East who want an Arabic-, French- and English-speaking base for their African deals.
- 03
Morocco
West Africa
Companies extending into Côte d'Ivoire, Senegal and their neighbours: one currency, one business law, one regional plan.
- 04
Americas & Asia
Africa
American, Asian and Turkish firms that use Morocco's free-trade network and ports to serve African and European markets at once.
Why Morocco
A gateway that is already built.
Morocco is not a bet on the future. The infrastructure, trade agreements and financial links that make it a regional hub are in place today.
- 14 km
from Europe
The Strait of Gibraltar is all that separates Morocco from Spain. Ferries cross from Tangier to Tarifa in about an hour.
- 10M+
containers through Tanger Med in 2024
Tanger Med handled more than 10 million TEU in 2024 (Tanger Med Port Authority), making it one of the largest container ports in the Mediterranean.
- FTA
with the EU, US, UK and Arab partners
Free-trade agreements with the European Union (in force since 2000), the United States (2006), the United Kingdom (2021) and, through the Agadir Agreement, Egypt, Jordan and Tunisia.
- AfCFTA
member of the continental free-trade area
Morocco rejoined the African Union in 2017 and is party to the African Continental Free Trade Area. Its banks, insurers and telecom operators are already established across West Africa.
Sources: Tanger Med Port Authority annual results; Moroccan Ministry of Industry and Trade; African Union.
The founder
Thirty years of trade, and the address book that comes with it.
- 30+
- years in international trade
- 14+
- African markets opened for clients
- 100+
- companies developed in new markets
- 40+
- foreign businesses launched in Morocco
LB&S International Link was founded in 2023 by Lotfi Benchekroun, after more than three decades in international trade and market development between Europe, Morocco and West Africa.
The firm was built on a simple idea: a foreign company entering a new African market does not need another report. It needs someone who has already done it, knows who to call, and will stay beside it once the doors open.
Services
From the first question to the first contract.
Two practices, eight services. Take one, or let us run the whole entry from study to sale.
01
Business & Investment Consulting
Studies, strategy, risk and financial planning that turn a market you do not know yet into a decision you can defend.
- Market studiesMarket size, competition and demand, researched on the ground.
- Investment strategyWhere to invest, how to enter, and how to grow from there.
- Risk & due diligenceKnow who you are dealing with, and what could go wrong.
- Financial planningA business plan built on local costs, not assumptions.
02
Commercial Representation
Your company's presence on the ground: setup, compliance, sales, distribution and partners, handled as if we were your own team.
- Company setup & representationYour company set up in Morocco, and represented on the ground.
- West Africa market entryCôte d'Ivoire, Senegal and the UEMOA zone, opened step by step.
- Business developmentCustomers, distributors and sales channels that last.
- Local partnershipsThe right partner, chosen carefully, on the right terms.
How we work
A market entry, in five steps.
Every project is different, but the order rarely changes. Each step ends with a decision you make, not one we make for you.
Discovery
A first conversation about your goals, your product and your constraints. We tell you honestly whether the market fits.
Study
Market size, competition, pricing, regulation and risks, researched on the ground and summarised in a decision-ready brief.
Entry plan
Legal structure, budget, timeline, partners and the first commercial targets, in one plan you can take to your board.
Setup
Company registration, bank, compliance, premises, recruitment and introductions to partners and authorities.
Growth
Ongoing representation, sales development and expansion into the next market of the region.
Markets
Where we work.
Morocco is our base. West Africa is our second home. Investors from Europe, the Gulf and beyond are our clients.
- 33.57° N · 7.59° WMoroccoOur base, and the gateway between Europe, Africa and the Middle East.
- UEMOA · XOFWest AfricaOne currency, one business law, many markets.
- 5.36° N · 4.01° WCôte d'IvoireThe largest economy of French-speaking West Africa.
- 14.72° N · 17.47° WSenegalA stable gateway, with new energy behind it.
- 25.20° N · 55.27° EGulf & MENA investorsAn Arabic-speaking base for your African investments.
What makes the difference
Knowledge you only get by being there.
Industry knowledge
Sector by sector
Agriculture and agrifood, manufacturing, consumer goods and services each have their own rhythm in our markets. We know how they work today and where they are heading.
Core competencies
Solutions tested in the field
Our methods were developed and refined on real projects. We know what works, what does not, and how to turn an entry into lasting growth.
Partner network
Connections that open doors
Public authorities, industry leaders, banks and local experts we work with regularly. Our network becomes your network.
Questions
What clients ask us first.
How can a foreign company set up a business in Morocco?
Most foreign investors choose a limited liability company (SARL), a public limited company (SA), a branch or a liaison office. Registration goes through the Regional Investment Centre (CRI) of the region where you settle. LB&S International Link chooses the right structure with you, prepares the file and coordinates the notary, bank and authorities until the company is operating.
Do foreign investors need a Moroccan partner?
In most sectors, no: a foreign investor can own 100% of a Moroccan company. A local partner is still often the fastest route to distribution networks, public tenders and certain regulated activities. We help you decide whether you need one, and if so, find and vet the right one.
Why use Morocco as a base for West Africa?
Morocco combines European-standard infrastructure, free-trade agreements with the EU, the US and Arab countries, and deep commercial ties to French-speaking West Africa, where Moroccan banks, insurers and telecom operators are already established. Many companies set up in Casablanca first, then serve Côte d'Ivoire, Senegal and the wider region from there.
Which countries does LB&S International Link cover?
Our base is Casablanca and our core markets are Morocco, Côte d'Ivoire, Senegal and the wider West African region. We work for companies and investors coming from Europe, the Gulf and the Middle East, the Americas and Asia.
In which languages do you work?
French, English and Arabic. Documents, meetings and negotiations can be run in whichever language your team and your local counterparts prefer.
How does a first consultation work?
It is a conversation, by phone, video or in person in Casablanca. You explain your project, we ask the questions that matter, and you leave with a clear view of whether the market fits, what the entry would involve and what it would cost.
Casablanca, our base
Have a market in mind?
The simplest way to start is a WhatsApp message. Tell us your market and your sector, and we will take it from there, in French, English or Arabic.
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