Bridging Markets, Building Success
Your gateway to successful business ventures in Morocco and West Africa. With over three decades of market expertise, we transform opportunities into achievements.
About
How Our company came about
Founded in 2023 by Lotfi BENCHEKROUN, LB&S International Link represents the culmination of over three decades of expertise in international trade and market development.
Strategically headquartered in Morocco—a pivotal gateway between Europe, Africa, and the Middle East—our firm leverages deep market intelligence and cross-cultural understanding to facilitate global business opportunities.
At LB&S International Link:
We transform market challenges into opportunities, delivering actionable strategies for successful investment in Morocco and West Africa.
We serve as your dedicated business presence in the region, handling everything needed to establish and grow your business.
Meet the founder
Our founder brings over 30 years of hands-on experience in international trade and investment facilitation. His journey spans countless successful ventures across Morocco and West Africa, building an unparalleled network of business relationships and deep market insights.
30+ years
of direct experience in international trade
14+ African markets
guided through market expansion
100+ companies
successfully penetrated and developed
40+ foreign businesses
successfully launched in Morocco
Services
How We Deliver Results
Our services combine strategic insight with practical solutions for businesses entering Morocco and West Africa. We transform decades of market experience into tailored strategies, helping clients navigate local markets, build lasting partnerships, and achieve sustainable growth.
We transform complex market challenges into clear opportunities. Our consulting services combine deep local insights with international best practices, delivering actionable strategies that help you make confident investment decisions in Morocco and West Africa.
01
Comprehensive Market Studies
02
Investment Strategy Development
03
Risk Assessment
04
Financial Planning & Analysis
We act as your dedicated business presence in Morocco and West Africa, representing your interests with the same commitment as your own team. From market entry to ongoing operations, we navigate local dynamics and build connections that drive sustainable growth.
01
Foreign Company Representation
02
West African Market Entry
03
Business Development
04
Local Partnership Development
Expertise
What Makes Our Expertise Unique
From Morocco's business hubs to West Africa's growing markets, we bring the kind of expertise you only get from being there and doing the work. Our knowledge isn't just theoretical - it's built on real relationships and hands-on experience, all focused on making your business succeed.
Local Insight, Regional Impact
Geographic Coverage
We know Morocco and West Africa inside and out - not just from reports and data, but from years of boots on the ground. Our daily involvement in these markets gives us insights that you won't find in any business guide.
Whether it's navigating complex regulations, understanding unwritten business customs, or knowing who to talk to, we turn our regional expertise into your competitive edge. This practical knowledge has helped countless businesses thrive in markets they once found challenging.
Sector-Specific Excellence
Industry Knowledge
Every industry has its own rhythm and rules - from agriculture to manufacturing, consumer goods to services. Through years of direct engagement across diverse sectors, we've built a deep understanding of what makes each one unique.
This hands-on experience means we spot opportunities others might miss and anticipate challenges before they arise. We understand not just how your industry works today, but how it's evolving in our regional markets, helping you stay ahead of the curve.
Solutions That Drive Success
Core Competencies
When it comes to getting things done, we're all about practical solutions that work in the real world. Our approaches aren't theoretical - they've been developed, tested, and refined through actual market experience and countless successful projects.
From strategic planning to daily operations, we know what works and what doesn't. This practical knowledge helps us turn challenges into opportunities, ensuring your business doesn't just enter the market, but thrives in it.
Connections That Matter
Partner Network
Business in our regions is built on relationships, and we've spent years building the right ones. Our network includes government officials, industry leaders, financial institutions, and local experts - connections that can make the difference between a good deal and a great one.
These aren't just names in our contact list; they're partners we work with regularly. When you need to get things done, having the right connections matters, and our network becomes your network, opening doors and creating opportunities that might otherwise be out of reach.
Contact
Reach out
l.b@lbs-international-link.com
+212 661-441-754
39 avenue Lalla Yacout Appt n°1
Casablanca - 20000 - Morocco